Crane manufacturing industry Resurgence: most afraid of "homogenization" expansion this year, the internal and external market demand continues to be weak, so that the rapid growth of manufacturing has hidden some of the problems exposed. In the machinery industry as an example, the industrial added value, total output value, profits, exports, production, investment in fixed assets such as the six major economic indicators showed a downward trend, at the same time, the industry situation, increase the economic difficulties increase differentiation.
Data show that, before September, the mechanical industry grew by 8.6%, lower than the national average growth rate of 1.3 percentage points, the machinery industry in 12 industrial sectors, according to the growth rate of value-added to tenth place.
"Especially the industry in recent years, the rapid growth in investment in construction machinery, power transmission equipment, wind power equipment, machine tools and so on, the price war is difficult to alleviate." Cai Weici said, in fact, in addition to technology has not yet passed, still has not been able to achieve localization of a small number of high-end equipment, most of the machinery products are currently facing oversupply, vicious competition suffering.
According to industry analysis, competition will make the enterprise survival of the fittest is increasing: the awareness of independent innovation, key spare parts supply initiative, quickly realize the upgrading of products, with the core competitiveness of enterprises is expected to rise rapidly and talent shows itself are not; product and process characteristics and advantages of the enterprises will face difficulties or even declining benefits.
This view has been confirmed in the machinery industry. Statistics show that the adjustment of the structure of catch early, "attack, high-end foundation of enterprise" in general can achieve bucked the trend, sales growth reached about 20% or above, such enterprises accounted for about 20% in all but 80% of the enterprises in the enterprise; the growth rate dropped significantly last year, of which about 1 / 3 of sales and profits have the depth of negative growth.
In fact, the current contradiction in the mechanical industry is not lack of demand, but homogenization, capacity expansion too fast. "As long as the supply exceeds demand, the supplier has no right to speak.". To avoid the struggle with no right to speak of the market, it must follow the "difference" of competitive road; only in one area "not capable", in order to create a local field of "shortage" situation, get higher than the peer average profit rate." Cai Weici says.
It is worth noting that some enterprises in developed countries to increase the high-end equipment market monopoly, and actively to the end product extension, especially in the car, NC system and machine tool etc. this trend has become increasingly evident, the future is bound to expand the field of other more products. This will adversely affect domestic enterprises to expand the market.
One of the reasons for the present situation is the excessive investment in some manufacturing sectors, resulting in overcapacity." In the "2012 national machinery industry economic situation report, the Ministry of the relevant departments responsible person said. He cited data pointing out that the current situation is quite grim in the steel industry, in the past few years, the rapid expansion of production capacity of about 50%.
Excessive capacity expansion is the biggest risk." Talking about the serious situation of machinery industry, Chinese Machinery Industry Federation executive vice president Cai Weici bluntly pointed out that the excessive expansion of serious deterioration in the market environment, although the total demand increased annually, but far behind supply capacity growth, vicious competition increasingly fierce.
According to a sample survey from the Chinese Federation of machinery industry key enterprises, in September this year before the total order amount fell by 0.35%, which is usually a few years ago up to more than 20% increase compared to fall, "outstanding performance is still in the doldrums in the present demand situation".